Shoppable videos let customers buy products directly from video players, removing extra steps and boosting sales. With 82% of viewers more likely to purchase after watching a product video, apps like UWidget make it simple for Shopify merchants to turn YouTube videos into interactive shopping experiences. Pricing starts at $5.99/month, and features include product tagging, mobile-friendly formats, and sticky video players.
Other apps like VideoWise, Moast, and ReelUp offer tools for AI analytics, user-generated content (UGC), and TikTok-style feeds. Here's a quick comparison to help you choose:
| App | Best Use Case | Starting Price | Key Feature | Shopify Rating |
|---|---|---|---|---|
| UWidget | YouTube & Shorts integration | $5.99/month | Sticky video player, YouTube auto-sync | 5.0/5 |
| VideoWise | AI analytics & live shopping | $19/month | Bulk embedding, AI compression | 4.7/5 |
| Moast | UGC collection & affordability | Free | Direct UGC uploads, unlimited views | 5.0/5 |
| ReelUp | TikTok-style video feeds | $29.99/month | Vertical reels, 4-second view tracking | 5.0/5 |
For seamless integration and better engagement, pick the app that matches your content source (e.g., YouTube, TikTok) and budget. UWidget is a great choice for YouTube-focused stores, while other apps cater to UGC or social-style formats.
Shopify Shoppable Video Apps Comparison: Features, Pricing & Ratings
How To Setup Shoppable Videos For Shopify

UWidget: YouTube Videos with Shopping Features

UWidget transforms YouTube videos into interactive shopping experiences that can be embedded right into your Shopify store. The setup is incredibly straightforward - just paste a YouTube URL, and the app instantly generates a ready-to-use widget for your store. With a 5-star rating on the Shopify App Store, users consistently praise its ease of use and effectiveness.
What UWidget Brings to the Table
UWidget offers five versatile display formats: video galleries, carousel sliders, sticky video players, video banners, and YouTube Shorts. Each format is mobile-friendly and optimized for speed, using features like thumbnail-first loading and lazy-loading to ensure pages load quickly. Merchants can also tag products directly in videos, letting customers add items to their cart while watching - streamlining the "watch and buy" experience.
The app supports various YouTube content types, including standard videos, Shorts, entire channels, and playlists. It even includes subscribe buttons, helping you grow your YouTube audience while customers browse your store. For those who want a more customized look, advanced users can add their own CSS for tailored branding.
Why Choose UWidget?
Shoppable videos are a powerful way to keep customers engaged and make the path from discovery to purchase seamless. Features like the sticky video player ensure that tutorials or product demos stay visible as shoppers explore your store. The integration with YouTube Shorts is especially useful, given that mobile traffic now makes up nearly 75% of all eCommerce visits. Vertical video formats are becoming a must-have for mobile-first shopping experiences.
"I am pleased with this app. It allows shorts and videos to be displayed and easily integrated on my e-commerce store." – Wholesale Nursery Co
Pricing starts at $5.99/month for the Starter plan, which includes 1 widget and 25 videos. The Pro plan costs $13.99/month and supports 3 widgets and 50 videos, while the Premium plan offers unlimited widgets and videos for $19.99/month. All plans come with a 7-day free trial and a 17% discount for annual billing.
Comparing UWidget Display Options
| Format | Key Features | Best Use Case |
|---|---|---|
| Video Gallery / Grid | Displays multiple video thumbnails in a clean, organized layout. | Perfect for showcasing "How-to" guides or customer reviews. |
| Carousel Slider | A horizontal, swipeable video feed that saves space. | Ideal for highlighting seasonal collections or featured products. |
| Sticky Video | A floating video player that stays visible as users scroll. | Great for keeping product demos or promotional videos in constant view. |
| Video Banner | Full-width videos for a bold, cinematic effect. | Best for immersive brand storytelling at the top of a page. |
| YouTube Shorts | Vertical videos designed for mobile users. | Perfect for engaging mobile shoppers with quick, TikTok-style product highlights. |
Next, we’ll explore more Shopify apps that bring shoppable videos to your store.
Other Shopify Apps for Shoppable Videos
If you're looking to enhance your store with shoppable videos, apps like VideoWise, Moast, and ReelUp offer distinct solutions. Each caters to different needs, whether it's leveraging AI analytics, collecting user-generated content (UGC), or creating TikTok-style video feeds. These tools go beyond UWidget, offering new ways to integrate video commerce into your Shopify store.
VideoWise: Shoppable Videos with Advanced Analytics

VideoWise brings enterprise-level AI video commerce to Shopify, earning a 4.7/5-star rating from 245 reviews on the Shopify App Store. It’s packed with features like advanced analytics, bulk automation for large catalogs, and AI-driven video compression that reduces file sizes by up to 97%. One standout capability is its automated bulk embedding, allowing videos to be placed across thousands of product pages with AI-powered product matching.
Additionally, VideoWise supports live video shopping, enabling social media broadcasts and robust ROI tracking. For example, Headphonezone.in generated $570,000 in revenue with a 20.2% conversion rate after implementing VideoWise's automated UGC sourcing in 2022.
"VideoWise's automations make the process of finding and displaying powerful, user-generated videos totally effortless." – Raghav Somani, Founder
Pricing starts at $19/month for the Pro plan (5,000 impressions), scaling up to $299/month for the Advanced plan (50,000 impressions). A free plan is available but limited to Shop App videos.
Moast: Interactive and User-Generated Video Shopping

Moast focuses on creating interactive and user-generated video experiences. With a perfect 5.0/5-star rating from 152 reviews, it’s a popular choice for brands seeking affordable solutions. Moast’s free plan includes unlimited video views, while its Pro plan, priced at $15/month, removes branding and unlocks advanced UGC tools.
One of Moast’s key features is its "Collect" widget, which allows customers to upload UGC directly from their devices, Instagram, or TikTok. It also integrates with popular review apps like Judge.me, Loox, and Yotpo to display ratings alongside video widgets. Additionally, Moast offers branching video paths, letting shoppers customize their viewing experience.
"Moast made it incredibly easy to add shoppable UGC videos to our site. We were up and running in minutes." – Alea Protection
Businesses like TuffWraps have reported significant cost savings, such as $3,600 annually, by switching to Moast.
ReelUp: TikTok-Style Video Feeds for Mobile Shopping

ReelUp brings the popular TikTok-style interface to Shopify stores with swipeable vertical video feeds and Instagram-like stories. With a 5.0/5-star rating from 251 reviews, it’s designed for mobile-first shopping experiences. ReelUp ensures fast loading times with "lite" embedding and native autoplay, counting a view only after 4 seconds of watch time.
The app integrates seamlessly with Shopify’s admin and supports multi-currency and geolocation apps, making it ideal for global audiences. Pricing starts at $29.99/month for the Basic plan (3,000 views), with higher-tier plans available for stores needing more views. A free plan offers 100 views per month.
Comparing Features at a Glance
| Feature | VideoWise | Moast | ReelUp |
|---|---|---|---|
| Focus | AI Analytics & Live Shopping | UGC Collection & Affordability | TikTok/Reels-Style Feeds |
| Starting Price | $19/month | $15/month | $29.99/month |
| Free Plan | Shop App only | Unlimited views | 100 views/month |
| Unique Feature | Bulk Embedding & Video Quizzes | Direct UGC Uploads | 4-Second View Counting |
| Shopify Rating | 4.7/5 (245 reviews) | 5.0/5 (152 reviews) | 5.0/5 (251 reviews) |
Each app offers unique ways to integrate video into your Shopify store, whether through data-driven insights, interactive UGC, or engaging mobile-friendly formats. These tools provide flexibility to match your store’s specific needs and goals.
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How to Pick the Right Shoppable Video App
Choosing the right app can make all the difference in boosting video engagement and driving conversions.
Steps for Choosing an App
Start by identifying your video marketing strategies and where your content comes from. For YouTube and Shorts, UWidget is a solid choice. If you're working with TikTok or Instagram, look for apps that offer automatic syncing to keep things efficient.
Next, consider your website's speed. Smooth video playback isn't just a nice-to-have - it can increase conversions by up to 80%. To maintain fast load times and protect your SEO, choose apps that offer features like lazy loading or thumbnail-first displays.
Pricing is another important factor. Some apps charge based on views, while others offer flat-rate plans with unlimited views. For stores with high traffic, flat-rate pricing can help you manage costs without surprises. Take advantage of free trials to see how the app’s widgets work with your theme and mobile devices.
Finally, ensure the app integrates seamlessly with Shopify. Look for compatibility with Shopify's Online Store 2.0 themes, which let you add video widgets without needing to touch any code. Use these criteria to narrow down your options and refer to the comparison table below for guidance.
App Comparison Table
| App | Best Use Case | Starting Price | Key Feature | Shopify Rating |
|---|---|---|---|---|
| UWidget | YouTube & Shorts integration | $5.99/month | Sticky video player & YouTube auto-sync | 5.0/5 |
| VideoWise | Advanced analytics & Enterprise | $19/month | AI video compression (97%) & video quizzes | 4.7/5 (245 reviews) |
| Moast | Affordable UGC scaling | Free | Unlimited video views & direct UGC uploads | 5.0/5 (152 reviews) |
| ReelUp | TikTok-style social feeds | $29.99/month | Autoplay vertical reels & 4-second view counting | 5.0/5 (251 reviews) |
Conclusion
Why Shoppable Videos Matter for Online Stores
Shoppable videos are changing the way people shop online by combining product discovery and purchase into one seamless experience. They allow customers to see products in action and buy them directly from the video player, making the process quick and engaging. For products that need a little extra explanation or demonstration, a short 15-second video can build trust three times faster than static images. Considering that over 80% of Millennials and Gen Z find new products on their mobile devices, vertical video formats are now a key tool for connecting with modern shoppers.
Why We Recommend UWidget
Shoppable videos are a proven way to boost engagement and simplify the buying process, and UWidget is a standout option, especially for those who use YouTube as part of their strategy.
For Shopify store owners who create content on YouTube, UWidget offers a simple yet powerful solution. It turns YouTube videos and Shorts into shoppable galleries without slowing down your website. Features like lazy loading and a thumbnail-first design ensure your site stays fast - an important factor, especially since product videos can increase conversion rates by up to 80%.
What makes UWidget unique is its focus on YouTube. While many apps are built around TikTok or Instagram, UWidget taps into YouTube’s massive library of content and trusted hosting. Adding shoppable content is as easy as pasting a video URL - no coding required. Plus, the sticky video player keeps your product demos front and center as customers browse. With a 5.0-star rating on the Shopify App Store, it’s clear that merchants find it effective.
Want to turn your YouTube videos into a sales powerhouse? Start your 7-day free trial with UWidget and see how shoppable videos can boost engagement and drive conversions for your store.
FAQs
How can shoppable videos help increase sales on Shopify?
Shoppable videos are changing how people shop by adding a layer of interaction and excitement to the process. Instead of simply scrolling through product listings, shoppers can watch items being used in real-life scenarios and buy them directly from the video. This streamlined experience keeps customers engaged on your site longer and makes it easier for them to go from browsing to buying.
By showing products in action, these videos help build trust and give customers the confidence they need to make quicker purchase decisions. This approach doesn’t just grab attention - it turns viewers into buyers, boosting both engagement and sales.
How is UWidget different from other apps for shoppable videos on Shopify?
UWidget is a specialized tool for Shopify merchants who want to embed and customize YouTube videos on their online stores. Its main goal? To help businesses enhance their visual branding and boost customer engagement by offering straightforward styling options for YouTube content.
Unlike other video apps that come packed with features like product tagging, live-shopping, or AI-powered analytics, UWidget keeps things simple. It’s perfect for merchants who want to showcase YouTube videos without diving into the complexities of extra e-commerce tools.
If your priority is to easily display and personalize YouTube videos on your store, UWidget is a solid option. However, for those seeking advanced features like interactive product tags or live-stream shopping, you might want to explore other tools.
How do I add YouTube videos to my Shopify store using UWidget?
You can add YouTube videos to your Shopify store effortlessly using UWidget. Here’s how:
- Install the App: Head to the Shopify App Store, search for UWidget: YouTube Widgets, and follow the instructions to add it to your store.
- Access the Dashboard: Open the UWidget dashboard in your Shopify admin to set up a new widget.
- Add Your Video: Simply paste the URL of a YouTube video, Shorts, or playlist into the Video URL field - no coding skills needed.
- Pick a Style: Select a display option that fits your store’s design, such as a gallery, carousel, sticky video, or video-background banner.
- Save and Embed: Save your changes, and UWidget will automatically embed the widget into the page or section you choose.
After setup, check your store to make sure the videos look and work as intended. With its user-friendly design, UWidget makes customization a breeze. Plus, as part of the Fractal Apps suite, it works seamlessly with other tools to enhance your Shopify store’s features.